Well, then, we are supposing it held that pleasure is the object of all desire, that it is the universal end of all human activity. Now I suppose it will not be denied that people are commonly said to desire other things: for instance, we usually talk of desiring food and drink, of desiring money, approbation, fame. The question, then, must be of what is meant by desire, and by the object of desire. There is obviously asserted some sort of necessary or universal relation between something which is called desire, and another thing which is called pleasure. The question is of what sort this relation is; whether in conjunction with the naturalistic fallacy above mentioned, it will justify Hedonism. Now I am not prepared to deny that there is some universal relation between pleasure and desire; but I hope to shew, that, if there is, it is of such sort as will rather make against than for Hedonism. It is urged that pleasure is always the object of desire, and I am ready to admit that pleasure is always, in part at least, the cause of desire. But this distinction is very important. Both views might be expressed in the same language; both might be said to hold that whenever we desire, we always desire because of some pleasure: if I asked my supposed Hedonist, Why do you desire that? he might answer, quite consistently with his contention, Because there is pleasure there, and if he asked me the same question, I might answer, equally consistently with my contention, Because there is pleasure here. Only our two answers would not mean the same thing. It is this use of the same language to denote quite different facts, which I believe to be the chief cause why Psychological Hedonism is so often held, just as it was also the cause of Mill’s naturalistic fallacy. (§ 42 ¶ 1)

Let us try to analyze the psychological state which is called desire. That name is usually confined to a state of mind in which the idea of some object or event, not yet existing, is present to us. Suppose, for instance, I am desiring a glass of port wine. I have the idea of drinking such a glass before my mind, although I am not yet drinking it. Well, how does pleasure enter in to this relation? My theory is that it enters in, in this way. The idea of the drinking causes a feeling of pleasure in my mind, which helps to produce that state of incipient activity, which is called desire. It is, therefore, because of a pleasure, which I already have—the pleasure excited by a mere idea—that I desire the wine, which I have not. And I am ready to admit that a pleasure of this kind, an actual pleasure, is always among the causes of every desire, and not only of every desire, but of every mental activity, whether conscious or sub-conscious. I am ready to admit this, I say: I cannot vouch that iti s the true psychological doctrine; but, at all events, it is not primâ facie quite absurd. And now, what is the other doctrine, the doctrine which I am supposing held, and which is at all events essential to Mill’s argument? It is this. That when I desire the wine, it is not the wine which I desire but the pleasure which I expect to get from it. In other words, the doctrine is that the idea of a pleasure not actual is always necessary to cause desire. It is these two different theories which I suppose the Psychological Hedonists to confuse: the confusion is, as Mr Bradley puts it, between a pleasant thought and the thought of a pleasure. It is in fact only where the latter, the thought of a pleasure, is present, that pleasure can be said to be the object of desire, or the motive to action. On the other hand, when only a pleasant thought is present, as, I admit, may always be the case, then it is the object of the thought—that which we are thinking about—which is the object of desire and the motive to action; and the pleasure, which that thought excites, may, indeed, cause our desire or move us to action, but it is not our end or object nor our motive. (§ 42 ¶ 2)

Well, I hope this distinction is sufficiently clear. Now let us see how it bears upon Ethical Hedonism. I assume it to be perfectly obvious that the idea of the object of desire is not always and only the idea of a pleasure. In the first place, plainly, we are not always conscious of expecting pleasure, when we desire a thing. We may be only conscious of the thing which we desire, and may be impelled to make for it at once, without any calculation as to whether it will bring us pleasure or pain. And, in the second place, even when we do expect pleasure, it can certainly be very rarely pleasure only which we desire. For instance, granted that, when I desire my glass of port wine, I have also an idea of the pleasure I expect from it, plainly that pleasure cannot be the only object of my desire; the port wine must be included in my object, else I might be led by my desire to take wormwood instead of wine. If the desire were directed solely towards the pleasure, it could not lead me to take the wine; if it is to take a definite direction, it is absolutely necessary that the idea of the object, from which the pleasure is expected, should also be present and should control my activity. The theory then that what is desired is always and only pleasure must break down: it is impossible to prove that pleasure alone is good, by that line of argument. But, if we substitute for this theory, that other, possibly true, theory, that pleasure is always the cause of desire, then all the plausibility of our ethical doctrine that pleasure alone is good straightaway disappears. For in this case, pleasure is not what I desire, it is not what I want: it is something which I already have, before I can want anything. And can any one feel inclined to maintain, that that which I already have, while I am still desiring something else, is always and alone the good? (§ 42 ¶ 3)